SXSW Day Five: Sweet Home Chic-Austin

By Brian Hieggelke My final day at the festival was one of brass tacks. The panel entitled “How NOT to Produce Movies” drew a standing-room-only crowd to hear Matthew Mills, Amy Lo, Kim Sherman and Michael Tully share bits of knowledge about how to choose projects (“No one ever feels confident with a script,” said […]

SXSW Day Four: Deep In The Heart of Texas

By Brian Hieggelke Lunch with our friends/partners who produce Lollapalooza (C3 Presents is based in Austin and produces the other big annual shindig in this town, the Austin City Limits Music Festival, in the fall) meant no time for the convention hall today if I was going to make it to the world premiere of […]

SXSW Day One: Messin’ with Texas

By Brian Hieggelke South by Southwest Film, held annually in Austin the week before the legendary music festival, has emerged as arguably the nation’s leading festival for new and truly independent film and filmmakers. (Though I’ve not been, Sundance seems to have been overtaken by more established filmmakers and studios, albeit still at the artful, […]